I keep seeing adds on Facebook from an online shopping site that I just visited. Does this sound familiar? It happens to me all the time.
The feature that makes this possible is called Facebook Pixel. By placing Facebook Pixel Code on the header of your website, when someone visits your site and takes an action like completing a purcase, the Facebook Pixel is triggered and reports the action. You will then be able to reach to the customer again through future Facebook ads.
Curios to see if a site uses Facebook Pixel?
1. Open in Internet Explorer any add suggested by Facebook.
2. Press F12 to switch to the Developper Tools.
3. Press Ctrl+F to open the search query and search for „fbevents.js”.
4. Finding a match like this one will confirm that the site is using Facebook Pixel Events.
To set up Facebook Pixel on your own site follow these steps
1. Create a Facebook pixel from the Pixels tab in Facebook Add Manager available at https://www.facebook.com/ads/manager/pixel/facebook_pixel
2. Update the website’s header section with the code provided by Facebook Pixel. The code looks like this:
3. Track specific actions people take on your website by setting up the Facebook Pixel in the Ads Manager https://www.facebook.com/ads/manager/pixel/facebook_pixel
You can choose between following events to track on Page Load or Inline Action: Purchase, Generate Lead, Complete Registration, Add Payment Info, Add to Cart, Add to Wishlist, Initiate Checkout, Search, View Content.
You can also create your own custom events.
Sources and more information
Pixel Events – Facebook Tag API